From Far-Off Lands

Photography   Arina Prikhodko

Photography Arina Prikhodko

 
 
 

Mercanie is a clothing brand from Warsaw, Poland created and designed by Anton Martinyuk and Alina Voloshchuk. The goal the team places before themselves is to create fashion that enables a person wearing it to highlight his unique characteristics. The debut collection of shirts under the title From Far-Off Lands is designed based on Russian classic poetry. The lines from poems are depicted as illustrations on the clothes.

Inspired by Pushkin, Lermontov, and Tyutchev, by the wave of Eastern European Romanticism, and philosophy of approaching life that varies so much from poet to poet. The search is for analyzing and developing one’s own personality, looking to one’s desires and building an approach to living and enjoying life’s precious moments.

In the short film models act romantic heroes being drawn towards their feelings and thought processes in the loneliness of the cityscapes and the beauty of the sunset sunking to the sea’s void. The collection is comprised of three oversized unisex pieces Oak, Silentium, and Sail Handmade in Warsaw.

Shop the collection — store.mrcnie.com

 
 
 
 
Photography   Arina Prikhodko

Photography Arina Prikhodko

Photography   Arina Prikhodko

Photography Arina Prikhodko

 
 
 

"WE TOOK OUR INSPIRATION FROM THE RUSSIAN CULTURE, ESPECIALLY FROM POETS OF THE GOLDEN AGE"

 
 
 

Tell about the vibe of the brand and what you stand behind?

Mercanie, it’s about the meaning of inner freedom, dreams, and discovering own personality. Each story starts with ourselves. Putting our own feelings into the new creation, we build a world where each piece contains - us.

With our clothing, we want to share with people part of our values and attitudes.

Let’s speak about the idea of using lines of great Russian poets that are so different and versatile in their approach to the world and society of their time like A. Pushkin, M. Lermontov, and F. Tyutchev on the shirt.

The main idea was to convey the ideological concept of our brand, and From Far-Off Lands collection, so poems have been chosen as a kind of a bridge for it. We took our inspiration from the Russian culture, especially from poets of the Golden Age, as they, even with different mood and forms, wrote about irresistible impulses to freedom and statements of the highest value of personality. Their time has passed, but even today, we find their words relevant to us.

What is your favorite poem?

My favourite of those is Sail. I love how many feelings are passed through such a short text. It’s so easy for people to understand it today when so many are immigrating, leaving their lives in the past and searching for something new in other far places.

 
 
Photography   Arina Prikhodko

Photography Arina Prikhodko

 
 

Each shirt has a unique print on the front. What was the most important part for you while working on the design when connected to the philosophy of the brand and the connection to the mood transferred by the poem?

Our prints have been created by our co-founder Alina. It was a challenge for us to illustrate visual support for the poems on the shirts. The pictures are drawn in what we call a Fairy Realism style. On them, you can see culmination scenes with main characters, complete with sunset and water, which became the main vibe decorations of the From Far-Off Lands collection.

What does being open means to you as stated on the back of the shirts from the collection ‘Be Open X’?

“Be Open x”, I would say it’s our team’s message to society. It’s very simple and has a broad meaning, but what we want to tell is, be open for something new, that could possibly be incomprehensible to others, but just by trying to find beauty in it, you could change your life.

“X” IN THIS CASE IS JUST A POPULAR SIGN OF FRIENDSHIP AND LOVE.

 
 
Mercanie by WUL Magazine
 
 
 

Where did you shoot the collection? And what was important for you in choosing the location?

Our photo shoot was made during our trip to Athens at the end of last winter. We wanted to find a place that was in our minds during the creation of From Far-Off Lands. It was impressive to capture such beautiful landscape views and magical sunsets.

In the video, the feeling of romanticism is passed through the sunset, the closeness to the water, the postures, and movements of the models, the music, and even the VHS medium. What do you feel nostalgic about?

Everyone is feeling nostalgic about something. As our team is originally from Ukraine, we miss our homes and close people. Alina was born in Crimea, and during the creation process, she told a lot of stories about warm evenings by the sea. I’m sure it affected our vision for the collection so much.

 
 
 
Photography   Arina Prikhodko

Photography Arina Prikhodko

Photography   Arina Prikhodko

Photography Arina Prikhodko

 
 
 
 

What will be the next collection about?

For sure, we want to continue to create clothing with unique design architecture and mix it with an art concept. We would not stop on shirts only, we want to produce clothes and accessories in the future. Regarding the content, it will be a mix of our inspirations and feelings, supported by the background of multicultural values.

 
 
 
Mercanie by WUL Magazine