So tired so sexy
Adrian Gachewicz is a fashion photographer based in Łódź, Poland. Adrian studied cinematography at National Filmschool, Łódź. In this shoot, Adrian took the role of a photographer and stylist, incorporating clothes from his own collection to create an authentic character on set.
The main work is with color and artificial lights in the studio, Adrian explains, “For me, it is always about color. Color is an emotion, it shows our state of mind. Every facial expression is kind of a color filter”. The character is trying to define herself without a connection to the clothes she chooses.
THE CONTRAST IS BETWEEN THE PASSION FOR STYLE, THE IMPORTANCE OF LOOKS TO THE SURROUNDING WORLD, AND THE INNER SELF THAT THE CHARACTER DESIRES TO BRING FORWARD. THE STORY IS ABOUT FINDING THE RIGHT BALANCE BETWEEN SELF-PERCEPTION AND THE STARES AND JUDGMENT OF SOCIETY BASED ON THE NORMS AND IDEAS OF HOW A PERSON SHOULD LOOK, ON THE QUICK INTERPRETATION THAT MOST OFTEN FAILS TO BE TRUE.
‘I DON'T MEAN THAT THE WAY WE LOOK DOESN'T MATTER, BECAUSE IT DOES, FOR SURE’
Tell about the idea for this story and what So Tired So Sexy is essentially about?
I wanted to make a story showing that our appearance doesn't clearly reflect our personality. I don't mean that the way we look doesn't matter, because it does, for sure. I truly believe that our choices of appearance reveal our minds and give us comfort, which enables to feel good in our bodies. However, sometimes it is not clearly visible WHY we look like that. It's just a choice of ours. The way how we want to express our self with our clothes and haircut usually is very intimate and personal. When I observe what is happening in Poland, how easily people verify others based only on the person's looks and on what she/he wears I can definitely say that it's a literally terrible phenomenon. If you want to look sexy today, it does not mean you are looking for a date.
‘WHEN YOU SEE ME, YOU STILL KNOW ABSOLUTELY NOTHING ABOUT ME’
What was the inspiration for this editorial?
Everyday life, I guess (laughs). Ummmm, this is a world that I live in. I am so tired of being judged by everyone for everything I'm doing, even if I'm mediocre-looking and say nothing extraordinary... No reason is a good reason to get a comment or be watched wherever you go. Just terrible. It is not that easy to know me. When you see me, you still know absolutely nothing about me.
The shoot is very edgy in the colors used, the LEDs lighting the model, and the background. What was important to reach with work with artificial lights?
It was always very natural for me to work with artificial light. This is just how I see things and on set, I just feel free to do anything I want. When I am working on my own projects, it is important for me to stay on course and make a whole shot on a high level of intensity. But I guess there is a golden rule, like always, whatever you do, be true with everything. Trying to be blind of what we feel and just do something, because it looks cool and because we saw it in some magazine, and we quite like it, doesn't mean it is going to turn out to something effective and equally nice. It would probably look like a weak copy, and it would be hard to see a reflection of yourself. We have many pictures, and we get inspired too often. It does not help.
‘IT IS ACTUALLY MY FIRST RUN TO MAKE A FULL STORY BASED ON MY STYLING DECISIONS’
You are also the person behind styling decisions. How your experience as a photographer helps you in working with clothes’ colors and materials and eventually finding the right story with outfits?
There were some simple shots and model tests, but it is actually my first run to make a full story based on my styling decisions. I remember I was so confused on sets in the past, seeing all these clothes brought by stylists that I felt no connection with. It was very hard to find myself in other's choices, and after a break in making fashion photography, I decided to make a photoshoot that is fully on me, and I totally fell in love with it. It was great, and I've been in love with fashion. I let myself do it because the story we made was not based on clothes. The color, emotion, and pose say a lot and fashion is kind of an additional feature for me here, totally essential of course, but it's not about being good, bad, creative or anything. In this photoshoot, fashion is about being somehow true and authentic. I decided not to share my vision with any stylists to avoid the situation of being misunderstood and end up with blurry results.
What do you think is a key to have a successful day on set?
I think it is always about feeling comfortable on every level. It is important to start with yourself. I always try to stay calm, be aware that today is a day, and it is the time to share the energy you were accumulating for weeks with a team you invited. I always try to stay focused on the idea and vision that I had. It is very easy for me to get distracted, especially by strong, creative personalities around me. I have some sentences, some inspirations to get back on track. I am not always successful in this area, still trying to work on myself, my self-confidence, and the ability to communicate with the team.