About that Dress at +2˚
Artem Nadyozhin is a Kiev-based fashion and portrait photographer. Artem's works speak about a state of mind and experience of a person through the connection to a bigger picture an existence in society. The palette of colors consists of individual emotions and those conveyed by a location. Seemingly the characters are like people you might encounter anywhere in your city, however, with a prominent difference. Those characters have a story that exceeds the immediately perceived moment in time.
'About that Dress at +2˚' was shot in several locations in Luzanovka, Ukraine while the two main spots that shaped the whole shoot were Priboy hotel and Nirvana Club. Shot in a cold February day while catching the last rays of sun the story captivates with the crispy wintery shades contrasting the vibrant colors of the garments and earthy tones of the background. The detachment coming from the cold uninviting weather is painted with a genuine emotional involvement and connection with the viewer the model creates.
"I have never been to Luzanovka neighborhood before, but I had a feeling that I need to shoot there, it was something intuitive, but almost random".
Where did the story take place? Tell about searching for the location? Are the Priboy hotel and the building Nirvana still active?
I shot this story in Odessa - a mesmerizing city in the South of Ukraine. It has this specific southern spirit - very slow and relaxed. In February it felt even more isolated. I was on a business trip there, and I had a last free day. I have never been to Luzanovka neighborhood before, but I had a feeling that I need to shoot there, it was something intuitive, but almost random. We started at 6am, I left the model Tina Deli and the stylist Sonya Suntsova on the beach and started looking for the proper location to shoot, that's how I found these two places. It seems to me that Priboy hotel is still open, even in winter, but Nirvana club apparently is dead now. It was an iconic place in the 00s, and there were ups and downs. It was opened again in 2013 and then closed, but who knows what's going to happen next. After all, summer is the most active time in Odessa and Nirvana can open its doors again to the hungry suburban clubbers.
You use mirroring with several images that basically shows the letters with an effect of the mirror. How did this idea occur to you and do you have it as a thematic decision for all the images from the series?
"To be honest, I didn't plan that. I was scanning the images, editing them, rotating and then I decided to mirror some of them. I wouldn't say that I used this method before. Again, it was intuitive".
"It was February early morning and around +2˚".
Can you describe in a sentence this shoot from the angle of the experience you had and the emotional aspects from the day?
I love that while looking at these photos, you can definitely tell and feel that it was a freezing morning by the sea. Even though it’s not obvious, the light, the air, and the movement make you feel this. It is even more perceptible through the dress, which a friend of mine designed for her namesake brand PASKAL, it reminds me the frosty white water - it is very thin and tender - same as a thin layer of ice on the water in the morning.
"I like this feeling of fragility, which we managed to reach with these suburban melancholic surroundings, the weather, the dress and the model, who was really vulnerable during the shooting".
What are some of the challenges to shoot in the descending sun when shadows grow larger and you know you have only some hours left?
Good question. Although I can answer it, I'm not following the rules I know. The main point is to stay slow and meditative and not hurry in an attempt to try to catch everything.
What was the most special moment for you during this shoot that you would tell as a story to your friends?
There were some challenges during the shooting. First of all, there was a freezing wind from the sea. It was February early morning and around +2˚. The model was extremely cold during the first 30 minutes of the shooting, and we were forced to come back to PASKAL studio to get warm. I was really upset because at that moment I haven't found Nirvana and Priboy. We shot other looks, but not that dress. I was begging the model to make another circle, and she agreed, after that, we did the strongest pictures. Overall, I like this feeling of fragility, which we managed to reach with these suburban melancholic surroundings, the weather, the dress and the model, who was really vulnerable during the shooting, because of obvious reasons. It was tough, but I'm satisfied with the result because it reveals the genuine emotions.