Andy’s Girl by Ashley Jo Wilson
Ashley Jo Wilson is a fashion photographer based in Brooklyn, NY. Andy’s Girl is an editorial inspired by Andy Warhol's legendary polaroid shoots. The story spotlights several characters and the beauty inspired by the 60s and 70s looks.
Ashley’s striking approach to the shoot involves creating a focal point built on different photography mediums as polaroids, medium format film, 35mm film, and digital. With a bit of nostalgia for the times past the shoot reinvents the iconic images and interprets those in edgy, modern visuals and approach.
In this interview, we discuss the recent London Fashion Week, the aesthetic behind the shoots, and traveling the cities.
The concept behind “Andy’s Girl” was inspired by Andy Warhol’s Polaroid images of celebrities as well as his self-portraits.
What is the concept behind ‘Andy’s Girl’ story?
The concept behind “Andy’s Girl” was inspired by Andy Warhol’s Polaroid images of celebrities as well as his self-portraits. I wanted to capture different personas inspired by 60s and 70s celebrities and lifestyles.
What is fascinating for you in Warhol’s works and which element was the most important for you to capture in this shoot?
I love that Warhol carried a Polaroid camera everywhere he went. He documented all the characters that came in and out of his life. The idea of the instant image as a collection of memories, of lovers and of fashion. I wanted to capture the essence of each persona by emphasizing the clothing, makeup, and poses. I shared countless images and videos to help inspire the model and creative team.
"I would show the model old photos and videos of each character giving her an idea of how they talked and moved".
One of your strengths is mastering the genre of photographic portraits and facial expressions. In this shoot the styling though is kept in one language is so distinct from one appearance to another with model becoming a different character with each new outfit and makeup. What are your directions on set for the model to get into the right character?
For this shoot, I selected iconic celebrities and muses from Warhol's archives. While we were shooting, I would show the model old photos and videos of each character giving her an idea of how they talked and moved. She took each character I gave her and not only embodied them but then also gave it her own style.
Warhol is well-known for his use of different media ranging from film to music to fashion and beyond. In this story, you work with various mediums for photographic shooting. Which medium is the most challenging to work with? What makes it a challenge and do you overcome it?
It's always an exciting challenge working with vintage cameras. It really forces me to slow down and be more conscious of my composition. The most challenging aspect of this shoot was trying to go back and forth with four different photographic mediums (digital, 35mm, 120mm, and Polaroid film) and 5 different cameras. It was very important to me to generate enough content with each medium to tell a cohesive and interesting story.