ICHON

In the photo:  Jihoon Jo
 
 
 

ICHON is a story shot by photographer Song Nansae and a visual director and MUAH Choi Gyeong Min, a Seoul-based team. We spoke with Choi about the choice of the location for the shoot in a subway station that gave its name to the editorial and challenges faced in the process.

 

The shots during the day slowly transit to the night scenery in which the model’s silhouette gets an outline from camera’s flash. Stylish and rough fashion conquers with its romantic overtones and deep colors. The mood is composed yet calm and it highlights curiosity and discovery.

 
 
 
In the photo:  Jihoon Jo
Photography  Joanna Legid  Talents  Ebi ,  Steph    &  Romuald  Styling & Production  Anna Baur  MUA  Victoria Reuter  shot for the Radical Soft issue of  Blonde Magazine
 
 
 

‘WHILE TALKING TO SONG NANSAE ABOUT FILMING, HE SAID, "LET'S PROCEED WITH THE SHOOTING AGAINST THE BACKDROP OF DOWNTOWN SEOUL’

Tell about this editorial, what is its main theme?

Choi: I like to deal with sacred subjects such as boys and girls. This time, I also wanted to work on a pictorial for the theme ‘boy.’ While talking to Song Nansae about filming, he said, "Let's proceed with the shooting against the backdrop of downtown Seoul” and recommended a subway station in Seoul 'Ichon' where we decided to shoot the editorial under the theme of Ichon Station and a Boy.

Where did you shoot, and how did you choose the locations?

Choi: When Song Nansae and I found Ichon Station, we ran into a contrasting scenery of subways being cleaned in the middle of the city centre. We were so impressed that we immediately agreed to shoot here.

 
 
Photography  Joanna Legid  Talents  Ebi ,  Steph    &  Romuald  Styling & Production  Anna Baur  MUA  Victoria Reuter  shot for the Radical Soft issue of  Blonde Magazine
 
 

Tell about working together with Song Nansae.

Choi: Song Nansae is one of my favorite photographers. I admire his tone and manner, and he seems to create a mood where the model can act comfortably. I've worked with him for about a year, and I want to continue working with him.

 
 
 
 
Photography  Joanna Legid  Talents  Connie ,  Steph  &  Kokse  Styling & Production  Anna Baur  shot for  Refinery29 Germany
Photography  Joanna Legid  Talents  Connie ,  Steph  &  Kokse  Styling & Production  Anna Baur  shot for  Refinery29 Germany
 
 
Photography  Joanna Legid  Talents  Dinah  Styling & Production  Anna Baur  MUA  Victoria Reuter  shot for the GIRLBOSS issue of  Blonde Magazine
 
 

‘I TEND TO SET A BIG FRAMEWORK IN ADVANCE AND FILM ACCORDING TO THE SITUATION ON SITE BECAUSE UNEXPECTED HAPPENINGS CAN OCCUR ANYTIME’

Do you usually work with a priorly prepared mood board and the pre-decided direction, or do you leave space to be spontaneous on set?

Choi: I tend to set a big framework in advance and film according to the situation on site because unexpected happenings can occur anytime. Also, no matter how perfect of an atmospheric board I create, anything could be altered on site, so I prefer to only set the guidelines and conduct the photo shoots according to the situations on site.

What were the challenges with some shots at night when using a flash or studio lights in the last shots of the series?  

Choi: Not much of a big difficulty except trying to find the appropriate focus.

 
 
 
Photography  Joanna Legid  Talents  Dinah  Styling & Production  Anna Baur  MUA  Victoria Reuter  shot for the GIRLBOSS issue of  Blonde Magazine
Choi Gyeongmin by WUL Magazine