The Postmodernist is a story co-art directed by Berlin-based creatives, Fanny Maillard, a stylist, and creative director and Nicolas Blanchadell, a photographer and film director. Carefully chosen fabrics build a rich visual experience reflecting on various cultures. The soft color of the background comes in contrast with warm deep shades of materials and crafted clothes. We are transferred through different times and eras from modern culture to archaic times the eye relishes observing.
The use of second-hand items is a statement on reducing the ecological footprint the fashion industry is a big part of. The editorial is also an attempt to find efficiency that is generated from enjoying the creative process and slowing down the highly paced surrounding environment tweaking it towards art for art’s sake.
'POSTMODERNISM IS NOT AN ATTEMPT TO AVOID MISTAKES, BUT AN ATTEMPT TO BUILD IN SUCH A WAY THAT THE VERY CONCEPT OF A MISTAKE HAS NO APPLICATION.' AFTER MODERNISM, ROGER SCRUTON.
Tell about the main points you wanted to tell in this story?
We all might have asked ourselves, 'Where am I coming from?'
Knowing our roots is a big step in self-understanding and growing up as a human being, but things get more ambiguous when people question other’s origins through their looks. Prejudice gets in the way, either from their origins, gender, or sexuality. As we’re now heading towards a society mixing more and more cultures, this is a fundamental question we’ll have to think of.
How is the work on set divided between you and Nicolas from the perspective of getting the right angles, poses, and mood?
We know each other and work together for a very long time now. We’re trying to build projects as a team from the very start and keep communicating as much as possible.
Even though we have our own skills in the more 'technical' aspects of our jobs, we’re always sharing opinions, ideas, and feedbacks and helping whenever we can. It always starts from an idea of one of us which is then shared so we can both appropriate it and make it grow together.
"WE’RE BOTH HEADING TO A MORE 'HUMAN' PHOTOGRAPHY WHEN USING ITEMS THAT ARE NOT PERFECT AND THAT ALREADY HAVE A STORY IS REALLY IMPORTANT".
Tell about styling and the mixture of genres you chose for this shoot the combination of the classic strong Adidas sportswear and silk-like pillows and blankets of the Moroccan nature.
This shooting was all about mixing. It is really important for us to use second-hand clothes and everyday-life objects as much as possible. Because of the ecological impact of course, but also because we’re both heading to a more 'human' photography when using items that are not perfect and that already have a story is really important.
We also believe that it helps people to connect more easily with our pictures. The idea was to pick all kind of items and to create looks that might remind different countries and periods of time. Mixing second-hand with classic and modern or pieces from local designers was helping to create a contrast and send the right message.
What was the main challenge you had to solve on set?
We’re trying to work in a different state of mind for a few months. We had the feeling that our jobs were getting more and more into a fast-food type of work: always have to shoot more looks per day, people often come on set without having any idea of the moods or what the project is about, they leave as soon as it’s done…
That is something we felt bad about because we were losing some human connection in the process. What we’re trying to do in our own projects now is to slow down a bit, take our time, have longer breaks... Everyone is more efficient and happy in the end, and it gives some 'soul' to the shots. We’ll all have nice memories popping up while watching the pictures, and that’s what really matters to us.