La Rose du Desert
Giuseppe Vaccaro is a photographer from Milan, Italy. La Rose du Desert is an editorial shot with the team of creatives, Ivano Mansueto, an art director, Giorgia Melis, a stylist, and Matilde Davolio, a MUA artist. The story was inspired by a Canadian, Arab feminist poet Ghada Chehade and her poem Arab Woman. Shot in Marrakech, the beauty of authentic vibe of the city, the colors of garments, fabrics, and the decoration of the scenes with elegant pieces of interior design create a synergy with the expectations set.
The striking contrast and liberation of the character are carefully embroidered with styling decisions that present a modern woman with a free choice of her appearance. Sneak peek to the city atmosphere establishes the ground rules for the story and generates a sense of harmony and symbiosis. This is a visual narrative about diversity and acceptance, about finding one’s own true self and making choices without fear while preserving values.
‘THE REAL MAGIC COMES AFTER, WHEN THE STORY STARTS TO TAKE PLACE IN THE CAMERA, PICTURE AFTER PICTURE’
Did shooting in Marrakech helps to emphasize the main theme of the story?
Well, basically when you get into the energy and flavors of the theme, being extremely attentive with the emotions going around, the model's perception of it and the whole team concentrated on details, the location is important, but the real magic comes after, when the story starts to take place in the camera, picture after picture. Of course, the city has the mystery, the contrasts and the distances from where we were and where we wanted to go with the editorial.
Tell about the poem on which has inspired to shoot the story?
The title of the poem is 3rd World Woman, by an Arab feminist woman reflecting on identity and, beyond activism, how the western world sees the women's conditions. This piece of rare literature has a dense and very profound way to admit the global injustices. Ghada Chehade was born in Egypt and moved to Canada with her family, where she promotes the anti-colonialistic and anti-racist causes.
How did you decide on a combination of colors and this dialogue of strong and nude shades in styling and background?
As above, the contrasts coming from the encounter of Western and non-Western cultures is the will of these women to preserve their nature, to fight for their rights being faithful to their values and origins. We wanted to represent freedom to step into a path without vilifying or judging some choices. Women oppression in some places of the world has to cease and, at the same time, we need to understand how and why that happens so often, being able to develop a common (and uncommon) ground trying not to judge, but simply helping the cause.
How do you set a mood during the shooting day? What is important for you in teamwork?
Synergies, common intentions, being professionals, explaining to every single participant how to deal with the interpreter's mood, the whole atmosphere should project everyone in the story, making each person conscious and committed to beautiful work. Photography is light, and when we're in the "light", every single and delicate side of us is exposed. That fragile part is my favorite.
‘I WANT TO BELIEVE THAT WE CAN GIVE MESSAGES AND HOPE. HOPE TO USE A MASQUERADE TO SAY THAT WE'RE MORE THAN THAT’
How do you think addressing the theme of a woman in an Arabic culture from a different perspective in fashion shoots can affect communities?
Fashion is for many a surface, quite a divertissement and so evanescent... Well, I think that Arts & Culture digging is the key to render this astonishing world of craftsmanship deep in the meaning. I want to believe that we can give messages and hope. Hope to use a masquerade to say that we're more than that.