Whoops I Burnt the Toast

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Ingmar Chen a Taiwanese American photographer together with Christina Kim, art director, and stylist have collaborated to create a story Whoops I Burnt the Toast. Christina’s passion for detail and unique objects met with Ingmar’s eye for color coming from photographing the city and nature in its atmospherical painted shades. The preparation for the shoot included every specific aspect from actually burning the toasts to gathering every other item that one usually has in the kitchen.

 

Attentiveness to food, playful state of mind, being creative with ingredients and a slight indifference decorate the shoot. The story builds on a very specific time and space which embellishes the day to day ordinary life with the creation of the moment of joy.

 
 
 
 
 

"The burnt toast idea stemmed from a childhood game I used to play called Bobbing Apples".

— Christina Kim

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What is the story of the burnt toast? Where did it start?

Christina: The burnt toast idea stemmed from a childhood game I used to play called Bobbing Apples. Essentially you are trying to eat the food hanging on the string without using your hands. The toast was a playful twist that was actually decided on a few days before the shoot, but it ended up being some of our favorite shots.

Ingmar: Growing up I think a lot of us just want to be seen as adults, so we find ourselves in sometimes funny situations trying to imitate them. Small things like burning the toast or accidentally cracking some shells on our morning eggs are just a few mistakes we have all made (or still make) being in the kitchen.

 
 
 
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"I always use my medium format film camera Mamiya RZ67 and a beat up 35mm Minolta my parents used on their honeymoon motorcycling around Taiwan. It's a constant reminder of how ordinary moments can be timeless to record".

— Ingmar Chen

 
 
 
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You have fully utilized the set, burnt some toasts, cooked a sunny side up egg, had a coffee and so much more. It's like living a day in the flat. Did you plan on all those activities when building a storyboard? Which ones were unplanned?

Christina & Ingmar: Almost everything was planned out down to the T. We spent the night before the shoot burning every single piece of toast, running around the city to gather the best looking cookies, and were fully prepared to go through a whole carton of eggs. The only few that were improvised on the spot were probably the marshmallow shots (you can actually make smores on candles!). We find that when we take the time to focus on each minute detail, it helps create a more fluid storyline.

 
 
 
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