Untitled: Examining gender stereotypes
Luka Radek, a London-based photographer from Zagreb, Croatia with the team, decided to study gender roles and norms and expectations that society might force on the individuals. Times are changing and stereotypes are being broken, however, there is still a long way to go.
What are the locations you shot?
For this shoot, we used the former Grahame Park Health Centre in Northern Greater London.
What do you want a person to feel or think about when viewing the photos?
Each person should have their own vision, and I think that is the beauty of photography.
Tell about the main theme for this editorial.
"It’s still a work in progress, but the idea is — examining gender stereotypes and a range of behaviours and attitudes that are generally considered acceptable or appropriate for people based on their actual or perceived sex or sexuality".
Which stereotypes is it important to confront and change?
With this project, I am focusing on gender stereotypes. Over the years, gender roles have continued to change aspects of prevailing gender roles that they believe are oppressive or inaccurate. Throughout history, spouses have been charged with certain societal functions. However, the roles are now changing and even reversing.
What do you love the most about your job?