An Active Afternoon

Holly wearing Hat:  Uniqlo  Jacket:  ICNY  Dress:  Vintage  Shoes:  Diadora

Holly wearing Hat: Uniqlo Jacket: ICNY Dress: Vintage Shoes: Diadora

 
 
 

Vladimir Kravchenko is a fashion photographer from Sydney, Australia. Vladimir has studied analogue photography in HFBK Saarland, Germany, had numerous solo exhibitions in Sydney, and published editorials in fashion magazines. Vladimir’s works are reaching to uncover a new dimension be it with colors, the location, natural elements, the still objects in a frame in the exhibited or published works or the model’s mood ranging from pure playfulness to solemn appearance caught in a moment.

In this editorial, Vladimir shoots St Kilda beach in Melbourne, Australia during his trip to the city. Shooting in the Australian harsh sun creates a unique, grungy feel that lies in contrast to the relaxed atmosphere in the subject's zone of comfort.   

 
 
 
 
Holly wearing Hat:  Uniqlo  Jacket:  ICNY  Dress:  Vintage  Shoes:  Diadora

Holly wearing Hat: Uniqlo Jacket: ICNY Dress: Vintage Shoes: Diadora

 
Holly wearing Top:  Girl’s on  Top Jacket:  Leona Edminston & Peter Morrissey  Pants:  Perks and Mini  Shoes:  Nike  Earrings:  Millie Savage

Holly wearing Top: Girl’s on Top Jacket: Leona Edminston & Peter Morrissey Pants: Perks and Mini Shoes: Nike Earrings: Millie Savage

 
 
 
 

Hi Vladimir, tell about the location. Did you travel to Australia before and you knew you wanted a story shot on this beach?

I live in Sydney, Australia, and this story was shot in Melbourne, which is 800 km away. I traveled to Melbourne for five days to hang out with my girlfriend's family and attend an 80th birthday party. I initially arranged a casual test shoot through the agency I work a lot with, in Sydney, Chadwick, but then, once I got in touch with a stylist and checked out a couple of locations, I knew I wanted to shoot a little editorial as opposed to just some portraits.


Initially, I was tossing up between shooting in a suburban location or a beach. Melbourne's beaches are famous for their drab aspect and brownish unclear water, which makes them quite different from the Paradiso quality of Sydney's beaches. When prior to confirming the location, I drove to the most obvious (central) Melbourne beach - St Kilda - I immediately knew I wanted to shoot there. St Kilda beach is both opulent and decrepit and the vibe there seemed just right for what I had in mind: lots of people and cars going to and fro, lots of wind-surfers, very flat reflective intertidal zones with Miami-esque buildings and palm trees as the backdrop.


What was the main idea for styling composed of comfy, relaxed looks?

I wanted the clothing to echo the trappings of trap-music, be sporty and comfortable to allow the model to whirl around the place with ease. The main references in my head were Lil Peep's music video 'Benz Truck' and Glen Luchford's 90's American street shoot with Kate Moss with lots of motion, and people in the background.

 
 
 
Holly wearing Top:  Kenzo  Pants: Vintage Shoes:  Nike  Earrings:  Millie Savage

Holly wearing Top: Kenzo Pants: Vintage Shoes: Nike Earrings: Millie Savage

 
 
 
 

"St Kilda beach is both opulent and decrepit and the vibe there was just right for what I had in mind: lots of people and cars going to and fro, lots of wind-surfers, very flat reflective intertidal zones with Miami-esque buildings and palm trees as the backdrop".

 
 
Holly wearing Top:  Girl’s on  Top Jacket:  Leona Edminston & Peter Morrissey  Pants:  Perks and Mini  Shoes:  Nike  Earrings:  Millie Savage

Holly wearing Top: Girl’s on Top Jacket: Leona Edminston & Peter Morrissey Pants: Perks and Mini Shoes: Nike Earrings: Millie Savage

 

What was the main idea for styling composed of comfy, relaxed looks?

 

The truck was there to pack up a big public yoga event that happened earlier that day. Like with the bike and the kite in the other photos, I merely asked the owner of the truck if I could use it and the kindly Melbournite driver said 'sure'. In Sydney, you'd most likely be sworn at if you asked to clamber up a TILT truck. Sydney truck drivers are a lot more serious.

 
 

What was important in the post-production for you in terms of colors and the Australian sun as opposed to the European?

The Australian sun is a lot harsher than the European. The difference between shadows and light areas in an image is a few stops greater, generally than when you shoot in Europe. I was blessed with really good light on the day but what I had at the forefront of my mind in post-production was preserving as much of the tonal range as possible and not applying minimal treatment to give the photos a natural and slightly grungy feel.

 
 
 
Holly wearing Top: Vintage Pants:  Don’t Want No Scrub  Earrings:  Millie Savage

Holly wearing Top: Vintage Pants: Don’t Want No Scrub Earrings: Millie Savage

 
 
 
 

"What I had at the forefront of my mind in post-production was preserving as much of the tonal range as possible and applying minimal treatment to give the photos a natural and slightly grungy feel".

Holly wearing Top: Vintage Pants:  Don’t Want No Scrub  Earrings:  Millie Savage

Holly wearing Top: Vintage Pants: Don’t Want No Scrub Earrings: Millie Savage

 
 
 
Holly wearing Top: Vintage Pants:  Perks and Mini  Earrings: Vintage

Holly wearing Top: Vintage Pants: Perks and Mini Earrings: Vintage