Sweet Sins is a story shot by Poznań / Warsaw-based fashion photographer Weronika Szustak. The shoot depicts a character craving for the sweetness of the fruits and revolves around fruits becoming art and fashion objects. Shot in a studio with a focus on shadows falling on a carefully chosen yellow background that at times reveals the silhouette of the model who is outside the frame.
The story is of colors emphasizing orange, yellow, brown, and red of fruits mirroring to the makeup, style, and background on set. Chic, elegant, feminine, dreamy the story is reminding of the major fashion figures of the decades past. It is a narrative of joy, playfulness, satisfaction of life, and letting oneself be free of the stereotypes.
"BOTH FRUITS AND CLOTHES ARE DIFFERENT, BUT TOGETHER THEY FORM A COHERENT WHOLE AND OSCILLATE AROUND ONE THEME - FOOD AND ATTITUDE TO IT".
Tell about this story and the main inspiration for the shoot. Fruits are merged to the story in a very organic manner becoming a fashion object, a bag, and even a gun. Was it important to choose a fruit based on the sweetness, the shape or the color?
Agnieszka: Inspiration for this project were colours, geometric shapes, and movement. I could present them through set design, which consists of fruits and clothes, made of inflexible cloth, being some kind of armour. Both fruits and clothes are different, but together they form a coherent whole and oscillate around one theme - food and attitude to it. In the fashion world, there is a stereotype that models do not eat anything, because only this way they can keep the perfect figure. Although many people are aware of the ridiculousness of this belief, we wanted to completely debunk this myth through this photo shoot and Ewa's entrance into a rather exaggerated interaction with food in - as I mentioned - clothes resembling some form of armour - hence the name of the editorial, Sweet Sins.
Today the biggest fashion houses choose towards the natural look in makeup and hair neat opening the ears. In the shoot, there is a coordination of makeup with the background and the fruits. Tell about the choices in this sphere.
Agnieszka: Together with Weronika, we like to use geometric forms and conspicuous colours like orange, yellow, green, or blue in our projects. This approach gives us a lot of possibilities. That’s why we wanted to beef up the editorial with different forms in makeup and choose a background which is not typical and neutral.
"THE LIGHT I USED IS A FILM LIGHT THAT IS INCREDIBLY VIVID TO ME, AND I LOVE IT".
Let’s speak about lightning in the studio and the idea to create shadows.
Weronika: Building space through light is one of my favorite things in photography. I love the light and the possibilities it gives me. The use of shadows has already been repeated several times in my pictures, but never on such a scale, so I decided to devote to them all the editorial. They fit perfectly into the climate of the session that Agnieszka mentioned. We like geometries, and the shadows have only touched this atmosphere. The light I used is a film light that is incredibly vivid to me, and I love it.
How do you approach post-production?
Weronika: I approach each session individually so that each of them has a different atmosphere and creates different stories. In my photographs, I try to avoid too much interference in the picture. I like the effect of naturalness. The post-production stage gives me a lot of satisfaction, but also a bit of a tangle. I often have a few ideas to make a photo, but in the end, I have to decide on a particular style, which can sometimes be difficult. I love it the same way as taking pictures.