Olga Shevchenko


Fashion Editorial

Saint-Petersburg Vibes

The editorial Saint-Petersburg Vibes is a depiction of the city, its aesthetics, the mood through architectural elements, and the chosen color scheme. The apartment resembles fine arts' museum rooms with mirrors and lamps from the past centuries.


Effie Villagoméz - Tokyo


Effie Villagoméz


The story Tokyo was shot in collaboration with a Paris-based photographer Léo d’Oriano. The shoot took place in the city of Tokyo. The story depicts the Japanese changing and transforming culture during the last decades concentrating on the colors and traditional Geisha make-up redesigned to fit the modernist’s perspective. Read more



WÜL Magazine x Belle&Sue — “MY NAME IS SUMMER” Campaign SS19


WÜL Magazine x Belle&Sue

My Name is Summer

My Name is Summer is a fashion film shot for Belle&Sue, a fashion label in the heart of Tel-Aviv founded by Inbal and Adi Boussiba. In Belle&Sue flagship store and online shop, one can find collections by 5Preview, Cheap Monday, Billiblond x Belle&Sue, Basic Apparel, Vender, and local designers like Rachel Antonoff and more.


WÜL Discovers: Feeling Emotional by PentHouss



Feeling Emotional

Feeling Emotional is a short film created by the Penthouss extended crew of artists and dancers. The film was shot near Jerusalem and retells the Plato’s Cave with contemporary stylistic direction and rethinking of the main theme.



In fashion


Min Hyunwoo

East Sea is My Hometown

Min Hyunwoo 민현우 is an emerging fashion photographer that has already turned some stares towards his work. Min is based in Seoul, South Korea and has started his career by focusing on bold colors, saturated images, that allowed to grab attention with a brave palette of reds and yellows. Read more


Jin Jia Ji

I am Jin Jia Ji

Jin Jia Ji is a fashion photographer working in China and London. Jin's photos are complicated, thought through stories that present an unexpected angle of an ever-evolving reality. Read more


In Culture



Tokyo Love Hotel and Beyond

Uffie aka Anna-Catherine Hartley, an electro-pop American-French musician, singer, song-writer has recently released her new EP Tokyo Love Hotel. The EP is characterized with the synth-pop melody in the song Drugs with an authentic 90s feel and a twist to a new sound, rap in Sharpie, and slow beats in Papercuts. Read more


In Photography

Elvira Kolerova

Elvira Kolerova is a Russian photographer, currently based in Berlin, Germany. Her work is an ultimate statement about an atmosphere created in the frame…

Nick Gavrilov

Nick Gavrilov - a photographer and fashion director at Generation z, lives in St. Petersburg, Russia. Nick's works are about today’s youth…