Duality is a unifying theme of our conversation that emerges in topics like femininity and masculinity, business and motherhood, the real and the reflected self, roots and heritage as opposed to one’s own story. Inbal communicates the importance of self-definition, accentuating the idea of inclusivity of categories and descriptions that form a person. Being feminine, a businesswoman, a mother, a partner, a changemaker, a person with established opinions present only some of the binary characteristics of the person. The challenge is to widen the perspective and embrace the angle of duality as a legitimate and acceptable way to define oneself.

Inbal opens up about the intention of wearing only black and gold, enriching her life with small but meaningful rituals to preserve calm amid the tempest. This is the only reasonable way to cultivate a strong presence outside the comfort of home. Inbal explains, “it’s my safe place, which I know that no matter what happens, it will always be a place where I feel very secure.” The story closes with a genuine statement and an explanation of the difference between the ideas of happiness and success. Inbal feels she achieved both goals, “currently, at this time of my life, I feel successful, and I feel happy. It’s incredible.”

Personality is complex, the way we perceive ourselves might come in contrast with the recognition of the other. Mirrors establish this fine line for the subject and their beholder, playing on the concepts of what can be seen and the concealed components of the equation that create the holistic experience. Projection adds a supplemental layer and supports the idea that perspective is different and unique, and our goal is to listen and understand.

We start the film with Inbal reading some lines from the book American Pastoral by her favorite writer Philip Roth. The lines as if remind and warn that the thoughts that will follow most probably will be misinterpreted and misunderstood as human nature dictates a subjective perspective to be present, to be alive. “The fact remains that getting people right is not what living is all about anyway. It's getting them wrong that is living, getting them wrong and wrong and wrong and then, on careful reconsideration, getting them wrong again. That's how we know we're alive: we're wrong. Maybe the best thing would be to forget being right or wrong about people and just go along for the ride. But if you can do that — well, lucky you.”

— Philip Roth

Inbal Boussiba is co-founder and CEO of Bell&Sue, a reseller boutique, in Tel-Aviv, and a first fashion eCommerce website in Israel. Recently Inbal started a nonprofit organization Haotzar Haavud (The Lost Treasure) determined to make a change, to gather the never to be used pennies in jars in each home and donate to schools in the neighborhood.

Check out the SS19 campaign shot by WÜL Collective for Belle&Sue — My Name Is Summer →